Posts tagged "Embedded Marketing"

Bulgari Connection

Sept 5, 2011 • 5 min read

“…white gold and pavé diamonds, cold metal intricately, beautifully worked, lain heavily against the cool, moist flesh of wrist and throat”. This is not a line from a jewellery advertisement, but from Fay Weldon’s novel, ‘Bulgari Connection”. The novel is also an advertisement and the copy was written by Weldon, paid for by Bulgari, the jewellery and watch maker. It is claimed that she had to use the brand name Bulgari at least twelve times in the story, and she was paid £18,000 for doing it.